My movie scares global audiences to tears

Chapter 53

"The purpose of tourists' travel is to see things they have never seen before, which can be beautiful scenery, exotic singing and dancing, or completely different life and customs.

In the final analysis, these things all belong to the category of culture.

Culture is the product of civilization and the sum of material and spiritual wealth.

It has been a week since I came to Kailuo City. During this week, I visited more than ten museums, saw a lot of historical materials and cultural relics, and was very shocked!
The country of Afei is also a country with a long history, with splendid civilization and culture, but why is it not well known to the world?Because the publicity is not enough! "

Once Song Qi started talking, he couldn't hold back: "Every child in the Great Xia Kingdom knows about the Battle of Hongya, because there are relevant publicity in cultural products such as film and television dramas, music, and games. It has also become one of the most famous scenic spots in the Great Xia Kingdom, receiving hundreds of millions of tourists every year.

Similarly, as the city with the longest history in Afi, how many tourists does Cairo receive every year? 2000!Only less than one-fifth of Hongya.

The history of Kailuo City is not shorter than that of Red Cliff, why can't it attract so many tourists?The answer is propaganda! "

Sitting uncomfortable, he simply stood up: "Culture needs to be packaged and promoted, especially tourism that uses culture as a selling point!
Every scenic spot in the Great Xia Kingdom has a rich history and culture. The tourism bureau will develop cultural attributes centered on local historical celebrities and events, and turn them into cultural symbols to attract tourists.

What tourists want to see is something different from the world they know, and they are eager for new things. Culture is a product that can meet this requirement. "

Mossad thought for a moment and spoke.

Hu Ni translated: "Kairo City has invested a lot of money to develop tourism culture. The museums you visit are funded by the city government, but these cannot attract more tourists."

"So, in addition to culture, there must be gimmicks!"

Song Qi explained: "What is a gimmick? A gimmick is something that can quickly grab the attention of tourists. It must be bright enough and attractive enough so that tourists can't forget it after just one glance. Such things are good. gimmick."

Mossad was puzzled: "Can you be more specific?"

"It's very simple. For example, the underground figurine palace in the Great Xia Kingdom, the Wanli Stone City, the Pharaoh's Palace in Kailuo City, the Temple of the Sun, etc. These attractions can all be counted as gimmicks."

Mossad was a little disappointed when he heard the words. He said that these scenic spots have been well developed, and even if they invest again, they may not be able to achieve much good results.

Song Qi was just waiting for his words!Hearing this, he smiled mysteriously and said, "Actually, the best gimmicks can be man-made. Not to mention the low cost, if the operation is done well, the effect may be better than a large investment."

As soon as they heard that it could save money, Mossad immediately became interested and expressed their willingness to hear more about it.

Song Qi borrowed the opportunity to get off the donkey, and immediately explained: "I want to give you an example. There is a city in Ospreyia Province in the Great Xia Kingdom. It is called Queensland. It is a tourist city that makes its living. The assistant director, Paul Stephen, is a local.

There are less than 200 million people in this city, but relying on tourism, it can generate more than 3000 billion in tax revenue every year. How does it do it?The answer is surfing!
There are dozens of beautiful beaches and hundreds of bathing beaches, and it has been rated as one of the top ten coastal tourist destinations in Daxia for three consecutive years.

More than 30 years ago, when the city of Queensland was preparing to develop the tourism industry, it set the goal of creating a surfer's paradise, and they succeeded in doing so.

Surfing is the gimmick of Queensland's rise! "

The nobles were amazed when they heard the words. Although they had a lot of wealth, compared with 3000 billion Huaxia coins, it was still not enough.

Mossad asked: "This city is very powerful, but what can we learn from it?"

Song Qi said with a smile: "Such a well-developed city should have stable income, right? There should be no way to make its income grow explosively, right? However, just last year, Queensland's tax revenue, But it has skyrocketed by more than 30% compared to previous years! Do you know why?"

3000 billion in taxes, an increase of 30%, which is equivalent to a direct increase of nearly [-] billion in taxes!

Everyone was amazed and looked at Song Qi, wanting to know the reason.

Song Qi took a sip of his drink without explaining.

The pony on the side understood it, and immediately said: "That's because there was a movie last year that exploded Queensland's tourism industry, extended the golden tourism period for nearly two months, and added tens of millions of new tourists to Queensland! That movie is my Chico's "Jaws"!"

When everyone heard this, they looked at Song Qi in surprise.

Putting down his wine glass, Song Qi smiled lightly: "It's actually just a coincidence. I just filmed a suitable movie at the right time. As for the surge in tourists... that's not what I expected."

"Hey! Brother Qi, you are too modest!"

Xiao Ma said loudly: "You are already the tourism image ambassador of Queensland, and the local government has already recognized your contribution. Why do you still say that?"

Xiao Ran on the side widened his eyes, watching the two sing and sing together, bragging in a serious manner, he felt that the three views were greatly shocked.

These two people really know how to put gold on their faces!
Song Qi and the two boasted that the impact of "Jaws" on Queensland's tourism industry is certainly not as great as they said, but the impact is indeed there, and it is really not small.

Even if what they say is exaggerated, it is still the basic truth.

The maid behind Mossad took a tablet computer and handed it to him. On the screen was a promotional photo that Song Qi had taken as the Queensland tourism image ambassador.

After taking the tablet and browsing it quickly, Mossad looked at Song Qi with excitement.

The director of the Great Xia Kingdom is telling the truth!
The financial statement of the Queensland City Government in the first quarter of this year shows that the tax revenue for the whole of last year has indeed increased by 33% compared with the previous year!

Moreover, in related reports and analysis, the names of "Jaws" and Song Qi are also full.

He has met an expert!

After discovering this, he immediately became enthusiastic, smiled and asked the maid to take out the good wine he had collected, had a drink with Song Qi, and then made a request.

Hooney: "He wants you to help Cairo City shoot a gimmick movie like "Jaws", and he can pay for it."

Hooked!
At this time, Song Qi was not in a hurry. He said with a smile: "I'm just here for tourism, and I don't want to talk about work. If the chief has this idea, I'll let the company contact me later."

After finishing speaking, he got up to say goodbye, and left the manor with Xiao Ma and Xiao Ran.

"Brother Qi, you know how to blow!"

After leaving the manor, Xiao Ran yelled excitedly: "That guy was moved by you in just a few words, and he wanted to invest in you, so he was fooled by you!"

"How can this be called bragging? It's called drawing big cakes reasonably."

Song Qi said solemnly: "Believe it or not, if he really invests, I can really help him create a tourist attraction."

"I believe!"

Xiao Ran looked adoring: "Brother Qi, you are amazing! You can teach me!"

"This thing can't be taught, it depends on talent."

Song Qi patted her on the shoulder: "Just learn from me slowly! Listen, see, and feel. If you don't learn well, you can find out the reason yourself."

Xiao Ma interjected: "Why are we standing here stupidly? Aren't we going back to the hotel?"

"No hurry, wait for someone."

"Who are you waiting for?"

"Here! Isn't that here?"

Song Qi looked at the gate of the manor, and a black car drove out and stopped directly in front of them.

The car window lowered, revealing the smiling face of Chief Najido.

Hu Ni stuck out his head: "Mr. Song, Chief Najido would like to invite you to take a bath."

(End of this chapter)